Keyword Analysis
Wasted Spend (14 days) — search terms with £3+ spend and 0 conversions
| Search Term | Campaign | Cost | Clicks |
|---|---|---|---|
| 18th edition course | Search 18th Exam (Feb 26) | £11.58 | 27 |
| 18th edition exam | Search 18th Exam (Feb 26) | £6.83 | 15 |
| solar panel installer training | Search Solar PV (Feb 26) | £6.39 | 19 |
| 2391 course | Search 2391-52 (Feb 26) | £5.93 | 7 |
| 18th edition exam only | Search 18th Exam (Feb 26) | £5.24 | 13 |
| solar panel installation course | Search Solar PV (Feb 26) | £4.27 | 4 |
| inspection and testing course | Search 2391-52 (Feb 26) | £3.74 | 5 |
| electrical qualifications | Search Level 2 (Feb 26) | £3.64 | 2 |
| ev charger course | Search EV Large-Scale (Feb 26) | £3.35 | 3 |
| 18th edition online exam | Search 18th Exam (Feb 26) | £3.19 | 7 |
| 2391 mock exam | Search 2391-52 (Feb 26) | £3.10 | 4 |
Total wasted: £57.26 across 11 terms