Budget Decisions

Self-paced and always available. Reducing from £10 to £5 (the minimum) to redirect budget toward higher-priority campaigns — particularly 2391 at max and level2 as primary revenue driver. £10 to £5 is exactly a 50% reduction, within the allowed change limit.

Self-paced and the primary revenue driver per business rules. Increasing from £15 to £17 to favour this campaign as instructed, using budget freed from freeing up room in the total. Within the 50% change limit and within min/max range of £10-£20.

Median lead time is 0 days with 0 historical bookings. Mar 19 cohort is only 14 days away with 7/9 spaces remaining but given zero booking history it is unlikely to fill from ads in this window. Maintaining £7 keeps a presence without over-investing in an unproven channel.

Median lead time is 0 days with 0 historical bookings, indicating very low organic demand. Nearest cohort Apr 27 has 3/4 spaces remaining. No evidence of booking behaviour to justify higher spend. Maintaining £8 holds budget allocation steady while keeping some presence.

Six upcoming cohorts with near-full availability (mostly 8-9 of 9 spaces). Nearest cohort Apr 20 is 46 days away, just outside the 23-day median lead time, so urgency is moderate. Maintaining £18 is appropriate — good pipeline but no imminent booking window pressure right now.

Strong pipeline with 9 upcoming cohorts and many spaces. The Mar 23 cohort is 18 days away with only 1/6 spaces remaining (likely to fill organically), but Apr 20 is 46 days away with 6/6 spaces fully open and sits within the 39-day median booking window. Multiple cohorts with large capacity justify maximum budget. £18 to £20 is within the 50% change limit and at the campaign max.

Self-paced and always available. Reducing slightly from £10 to free up budget for high-urgency cohort campaigns and to reflect rule 8 (favour Level 2 over 18th Edition). £9 stays well within the £5–£15 range and maintains adequate visibility for this steady evergreen course.

Self-paced, always available, and the primary revenue driver per business rules. Maintaining current budget of £15 provides steady, reliable lead flow without over-investing relative to the urgent cohort campaigns this cycle. At minimum this holds share-of-voice for the most important long-term product.

Median lead time is 0d with 0 historical bookings. The nearest cohort (Mar 19, 18d away) has 7 of 9 spaces and is very close, but the lack of booking history makes heavy investment risky. Reducing slightly from £10 to redirect budget to proven cohort campaigns, while keeping enough spend to capture any last-minute interest in the imminent date.

Median lead time is 0d with 0 historical bookings, suggesting very low organic demand. Nearest cohort is 57d away with 3 of 4 spaces remaining. Reducing slightly from £10 to conserve budget for higher-performing campaigns, but maintaining meaningful spend to test and build awareness for an emerging product.

Mar 23 cohort (22d away) has 7 of 9 spaces still available and sits within the 27d median booking window — urgency is high right now. Strong pipeline of 7 further dates with large capacity. Boosting budget to capitalise on the active booking window while staying within the ±50% change limit and max cap.

Strong cohort pipeline with 9 upcoming dates and plenty of spaces. The nearest cohort (Mar 23, 22d away) is within the 39d median booking window, making this a high-priority spend window. Increasing budget to capture leads for the near-term and subsequent well-filled cohorts. Capped below max to leave room for other priorities.